Matt Kennon knows the power of a great song. It can stir your emotions, move you to tears, motivate you, and in some cases even save your life; as Matt has seen firsthand in his career with songs like “The Call”, “You Had To Pick On Me”, and his latest single “Love is Stronger.” For him music is about the message, and time and again he’s written thought-provoking and heart-tugging songs that have racked up impressive chart numbers and even more impressive sales: throughout the course of his career he’s already sold over 300,000 singles and 40,000 albums.
The Atlanta native is inspired by and writes about things close to his heart, and often finds himself writing songs with emotional messages, as in his hits “The Call” and “You Had To Pick On Me.” His songs have definitely hit home with many struggling with issues like suicide, post-traumatic stress, and bullying, and the Atlanta native actually devoted the last two-plus years to a special anti-bullying program he developed and took to 83 schools in seven states. Through partnering with several sports foundations around the country, including Alabama coach Nick Saban’s charity, Nick’s Kids, Matt was able to reach over 150,000 students with a powerful anti-bullying message.
The campaign was just one example of how apt Kennon is at dialing in to the emotions his fans are experiencing, and for proof of that connection, one need not look any further than the iTunes chart, where Matt has been a Featured Artist for the last five years with each of his independent releases. His explosive live shows no doubt fuel those sales as well, as Kennon is a powerful live performer with hundreds of shows under his belt on all sorts of stages. Throughout the course of his career he’s shared the stage with many of today’s top country artists; Kenny Chesney, Blake Shelton, Train, Darius Rucker, Uncle Kracker, Lee Brice, and The Band Perry, and many others.
Matt has always been able to capture the attention of fans and fellow artists alike. From his earliest days in Nashville, his songwriting finding instant credibility by “striking a chord” with one of Country Music’s greatest, Randy Travis. Travis recorded “Turn It Around”, and released it on his 2008 album Around the Bend. To his engagement with his fans today. Matt uses the power of social media to keep his fans actively in touch. His followers continue to help build a powerful social media presence – recently helping his video for “The Call” surpass an amazing seven million views.
“Great material always has real life at the center, and I’ve lived a lot that enables me to write and sing about it with conviction. It’s important, and it makes it believable real. I always try to be real with my fans. They’ve been really loyal and hung in there with me — now we owe it to them to return with great new music, and I pray we can put it out on a large scale. I’m really excited for the future and can’t wait to share this with my fans.”